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Cookbook Newsflash: Landing in Best Sellers, New Stockists + WIN 1 of 4 copies!

Submitted by on July 21, 2012 – 12:00 pm106 Comments

Can I get a witness?! What has happened over the last two months since the release of What The Heck is Filipino Food has been, honestly, the total opposite of how I thought things would pan out. Yes, I was optimistic that I’d eventually sell a few copies and perhaps get a good review, but the little ol’ humble me on the inside certainly did not expect what was about to happen not once but twice. Gaaesh. Still recovering from the shock of  making it in’s Best Sellers last month, I found out that I had somehow, by the power of grayskull,  made it into the mecca of all meccas – the Best Sellers a few weeks back! Slap me silly. So insane it hit me hard, made me lose my breath. But now that I have come back down from cloud 9, I can finally put two words together and write about it.

To celebrate this unexpected milestone, and to thank you ALL for your unwavering support and love, I am giving away four, yes FOUR copies of What The Heck is Filipino Food, A Beginner’s Guide to Filipino Cooking to some very oisome readers. I will also sign each copy and write a sobby heartfelt blurb cos that just how I do….so whaat. Keep reading to find out how you can win a copy.

The good with the bad

Throughout the process of making the cookbook, it did feel that my work was small and insignificant. But the encouraging doughnut eating dude inside my head made me remember that even one small ripple can gain momentum despite the creepy dieting anti-doughnut eating dude lurking inside my head  saying “What’s the point? You’re wasting your time fool. Who’s gonna buy a book about Filipino food?”. What a douche. Don’t trust anyone who doesn’t like doughnuts! You see,  some people tried to put me down. Some said it couldn’t be done. Some people laughed at the idea.  But you know what? So many others had inspired and supported the cause – thank you to you all, for being with me throughout the entire journey. Because of you of , this project was a stonegroove. I know this may sound a little cliche, but I was once told by a good friend that success is just a matter of pressing on after others have let go. Believe me, haters gonna hate no matter what you do.

Filipino Pandesal recipePandesal as featured in the book

I still find it extremely hard to juggle the importance of marketing my cookbook with my demanding  job, family, the kids (Cookie and Creamy!), social life and this blog that I heart so dearly. However, I plan on pimping up the marketing engine and stepping on the promo pedal to keep spreading the word about my love for Filipino food.

PalitawSticky and delicious Palitaw (rice cake) with freshly grated coconut as featured in the book

Inihaw na isdaInihaw na isda (fish) sewn together as featured in the book

-NEW- Stockists

I’d like to welcome aboard Books for Cooks and Sun Bookshop as the new What the Heck is Filipino Food crusaders! Thanks guys for stocking and supporting my book.

Books for Cooks

233-235 Gertrude Street,
Fitzroy VIC 3065 Australia
Phone: 03 8415 1415

Sun Bookshop (next to Sun Theatre)

10 Ballarat Street
Yarraville VIC 3013 Australia
Phone: 03 9689 0661

Books for CooksOn the shelves! *faints*

In other news…

I am happy to report that stocks at Dahon Gourmet Tea Lounge have been replenished (with signed copies!) Sorry to those who waited, thank you for your patience.

Dahon Gourmet Tea Lounge (next to South Melbourne Market)

Shop 5, 111 Cecil St (Enter via York St.)
South Melbourne VIC 3004
FB Page:
Phone: (03) 9696 5704
TIP: grab a BBQ Pork roll while you’re there!

I have a favour to ask of you…please help spread the word

I’m not usually one to ask for favors but if you already own a copy (thanks!),  I’d be so grateful if you would write a review on your blog (if you have one) or a short review on my page, I’d really appreciate it :)

Every little bit counts to help spread the word.

Zee Giveaway Details

How to WIN 1 of 4 signed copies of What The Heck is Filipino Food, A Beginner’s Guide to Filipino Cooking? Two simple steps.

1. LIKE my Facebook page (if you haven’t already) or Follow me on Twitter

2. Leave a comment here and if you know one, naming one Filipino dish with a valid email address. You may enter once per day.

When does the competition close? Soon! Competition ends August 15 at t 11:59 PM AEDST. Sorry folks, the competition has ended. I’ll be making the announcement on Monday – just digging out the tonne comments that somehow ended up in SPAM. I don’t anyone to unfairly miss out due to some very creative email addresses :)

The winner will be chosen randomly. Winners will be announced on my Facebook page. If you are zee lucky winner, please Email me at with your postal delivery address.


It was a hard task, but the winners have been drawn. I seriously wish I had just even one more copy spare to giveaway but I’m all out! Thank you to everyone who commented. I received just over 100 entries! I’ll hold another one soon. Congratulations to:


Tina says:




If you are zee lucky winner, please Email me at with your postal delivery address.

If you’re not already signed up for updates from Food Rehab, get on the list and I’ll do my best to keep us learning about none-other than glorious, GLORIOUS food! Also, follow me on Facebook or Twitter if you have either of those addictive things.

Keep eating…LIKE CRAZAAY!



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