WINNER of the Gourmand World Cookbook Awards for Best Asian Cuisine (Australia)
“a highly original, personal book. It demonstrates the author’s love of the Philippines and especially its food.There are anecdotes, musings and ‘penciled’ notes on some recipes, and Briones is behind every word of it, as well as being the photographer (and cook) of all the dishes.”
Obviously others have appreciated this too as, recently, Adrian’s book was awarded the Best Asian Cuisine book (Australia) in the Gourmand Cookbook Awards 2013.”
- reviewed by Sally Hammond foodandtravel.com.au
Available worldwide. Order your copy today by clicking on the following leading retailers:
In store stockists
(in alphabetical order)
Books for Cooks
233-235 Gertrude Street,
Fitzroy VIC 3065 Australia
Phone: 03 8415 1415
Visit: your local store at either Hawthorn, St Kilda, Malvern or the State Library in the CBD.
Sun Bookshop (next to Sun Theatre)
10 Ballarat Street
Yarraville VIC 3013 Australia
Phone: 03 9689 0661
‘Australia’s First Filipino Published Cookbook’
ABOUT + A PREVIEW
‘What The Heck is Filipino Food? A Beginner’s Guide to Filipino Cooking,’ is the first cookbook in Australia solely based on Filipino food and has since landed in Book Depository’s Best Sellers and recently won Best Asian Cuisine Book (Australia) at the 2013 Gourmand World Cookbook Awards.
The Author, Adrian Briones, is a Melbourne-based food blogger (foodrehab.com.au) by moonlight and digital advertising wiz kid by day. Two years ago he travelled back to his birthplace, the Philippines, eating and photographing his way through hawker stalls and restaurants from metro Manila to the white sandy beaches of Boracay. All the way, gathering invaluable tales of food traditions and folklore from passionate locals. He has appeared in The Herald Sun, SBS Food, SBS Radio, The Melting Pot, ABC 702, HomeAway, MTV online, BBC Radio and Be@Home and has contributed to the Cooking for Compassion Cookbook published by Murdoch Books.
Above Preview: sunset at Boracay Island, the Philippines
The book, which is in two parts, Merienda (snacks/light meals) and larger main dishes, replicating the Filipino style of eating, is based on his mother’s recipes. Briones over a two year period lovingly cooked, tested and photographed all the dishes in addition to creating new recipes of his own. He even experienced a near kitchen fire or two during the process – all in the name of research with the intention of telling the unique story of Filipino food culture to Australians.
Born in the ‘Culinary Capital’ of the Philippines, San Fernando, Pampanga, Briones describes Filipino food as Asian Soul Food.
“Filipino food holds a unique place in the context of Asian cuisine,” Briones says.
My book provides an easy guide to traditional Filipino cooking and culture. There are also a few twists on the classics from ‘Pulled Pork Adobo Pie’ to ‘Frenchy Filipino Toast with Maple Butter’ – taking traditional recipes into the 21st century.”
Briones’ fun, humorous and passionate personality is represented strongly throughout the book. The design is inspired by his love of comics, complete with flashy quote boxes, superhero fonts and cartoon characters. Along with easy-to-follow and mouth-watering recipes, the pages are filled with humorous childhood stories, giving you a fantastic sense of what it means to grow up Filipino.
You will learn how to make many incredible and fragrant Filipino dishes from scratch using simple techniques, fresh produce and ingredients that may already be in your pantry.
Above Preview: Arascaldo (chicken congee)
Visit the official cookbook blog at: www.filipinofoodrehab.com to read about how the book came about and the personal journey of putting it all together.
MEDIA/PRESS please visit: http://filipinofoodrehab.com/prmediapage/
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