WINNER of the Gourmand World Cookbook Awards for Best Asian Cuisine (Australia)

What The Heck is Filipino Food? A Beginner’s Guide to Filipino Cooking OUT NOW!

Available worldwide. Order your copy today by clicking on the following leading retailers:

In store stockists

Books for Cooks

233-235 Gertrude Street,
Fitzroy VIC 3065 Australia
Website: www.booksforcooks.com.au
Phone: 03 8415 1415

Dahon Gourmet Tea Lounge (next to South Melbourne Market)

Shop 5, 111 Cecil St (Enter via York St.)
South Melbourne VIC 3004
FB Page: http://www.facebook.com/DahonTeaLounge/info
Phone: (03) 9696 5704
TIP: grab a BBQ Pork roll while you’re there!

Sun Bookshop (next to Sun Theatre)

10 Ballarat Street
Yarraville VIC 3013 Australia
Phone: 03 9689 0661
Email: info@sunbookshop.com
Website: www.sunbookshop.com

You can also order the book at your local bookstore. Mention the ISBN Number: 9780987229212 (book ID). Otherwise, look for it on the shelves. The book has been registered at The National Library of Australia

‘Australia’s First Filipino Published Cookbook’

ABOUT + A PREVIEW

‘What The Heck is Filipino Food? A Beginner’s Guide to Filipino Cooking,’ is the first cookbook in Australia solely based on Filipino food and has since landed in Book Depository’s Best Sellers and recently won Best Asian Cuisine Book (Australia) at the 2013 Gourmand World Cookbook Awards.

The Author, Adrian Briones, is a Melbourne-based food blogger (foodrehab.com.au) by moonlight and digital advertising wiz kid by day. Two years ago he travelled back to his birthplace, the Philippines, eating and photographing his way through hawker stalls and restaurants from metro Manila to the white sandy beaches of Boracay. All the way, gathering invaluable tales of food traditions and folklore from passionate locals. He has appeared in The Herald Sun, SBS Food, SBS Radio, The Melting Pot, ABC 702, HomeAway, MTV online, BBC Radio and Be@Home.

The book, which is in two parts, Merienda (snacks/light meals) and larger main dishes, replicating the Filipino style of eating, is based on his mother’s recipes. Briones over a two year period lovingly cooked, tested and photographed all the dishes in addition to creating new recipes of his own. He even experienced a near kitchen fire or two during the process – all in the name of research with the intention of telling the unique story of Filipino food culture to Australians.

Born in the ‘Culinary Capital’ of the Philippines, San Fernando, Pampanga, Briones describes Filipino food as Asian Soul Food.

“Filipino food holds a unique place in the context of Asian cuisine,” Briones says.

My book provides an easy guide to traditional Filipino cooking and culture. There are also a few twists on the classics from ‘Pulled Pork Adobo Pie’ to ‘Frenchy Filipino Toast with Maple Butter’ – taking traditional recipes into the 21st century.”

Briones’ fun, humorous and passionate personality is represented strongly throughout the book. The design is inspired by his love of comics, complete with flashy quote boxes, superhero fonts and cartoon characters. Along with easy-to-follow and mouth-watering recipes, the pages are filled with humorous childhood stories, giving you a fantastic sense of what it means to grow up Filipino.

Above Preview: sunset at Boracay Island, the Philippines

You will learn how to make many incredible and fragrant Filipino dishes from scratch using simple techniques, fresh produce and ingredients that may already be in your pantry.

Above Preview: Kal=”What the heck is Filipino 3C/span>

Above Preview: Arascaldo (chicken congee)

Visit the official cookbook blog at: www.filipinofoodrehab.com to read about how the book came about and the personal journey of putting it all together.

MEDIA/PRESS please visit: http://filipinofoodrehab.com/prmediapage/

If you’re not already signed up for updates, get on the list to stay in the loop with upcoming recipes and all things related to Filipino food. Also, follow Adrian on Facebook or Twitter if you have either of those addictive things.